Shatterproof

ABOUT SHATTERPROOF
Shatterproof is a national nonprofit working toward a world where addiction never defines 
or ends a life. Through evidence-based programs, advocacy, and public education, 
Shatterproof works to transform systems for tomorrow, support families today, and end 
stigma forever. Learn more at shatterproof.org

WHO SUCCEEDS AT SHATTERPROOF
Shatterproof is in a period of transformative and rapid growth. We are building new 
systems, reimagining how work gets done, and creating more cross-functional 
alignment to accelerate our mission.
To thrive here, you should be energized by building, not just maintaining — and excited 
to bring structure, clarity, and innovation to evolving spaces.
We’re looking for team members who:
• Build systems and processes from the ground up and improve them continuously as
we scale.
• Take ownership and act with a builder’s mindset, bringing forward solutions rather than
waiting for direction.
• Influence and collaborate across teams, shaping work through strong communication
and relationship-building.
• Move quickly, learn fast, and adapt with resilience, especially in a high-growth, highimpact environment.
• Are mission-driven and motivated to leave their mark on an organization working to 
reverse the addiction crisis.

POSITION:
The Director of Direct Response will lead Shatterproof’s multi-channel donor and 
supporter engagement strategy across email, SMS, and paid media driving measurable 
growth in revenue, engagement, and retention. This role plays a critical leadership
function within the Marketing & Communications team, partnering closely with the Vice 
President of Marketing & Communications and the Director of Content Strategy to 
shape the organization’s fundraising and awareness strategy across owned and paid 
channels.

This leader will oversee all in-house direct response programs, including the national 
Shatterproof brand, Peer-to-Peer (Walk, Endurance and Create Your Own Fundraiser), 
advocacy, and donor communications. The Director, in collaboration with team 
leadership, will ensure lifecycle communications, paid acquisition, and storytelling 
efforts operate as a unified growth engine that drives both revenue and mission impact.

DUTIES AND RESPONSIBILITIES
Strategy & Leadership
• Develop and execute the organization’s integrated direct response strategy to grow 
annual revenue, deepen engagement, and strengthen donor retention across 
channels.
• Directly manage the Senior Manager of Direct Response and work in close strategic 
partnership with the Director of Content Strategy to align messaging, storytelling, 
and campaign strategy across fundraising and awareness efforts. The role will also 
collaborate closely with the Social Marketing Strategist to ensure paid social and 
search programs support integrated acquisition and lifecycle growth goals.
• Manage the financial operations of the direct response program, including 
monitoring revenue and expensesthroughout the year, providing monthly and yearly 
projections, and analyzing and reporting on key performance indicators
• Provide oversight, mentorship, and professional development to the Senior 
Manager of Direct Response.
• Partner with Advancement, P2P, and Corporate Partnerships to ensure unified 
messaging and donor experience.
• Translate organizational goals into actionable direct response plans with clear KPIs, 
testing frameworks, and reporting cadences.
• Develop a roadmap for transitioning external direct response vendor functions into 
in-house operations, including knowledge transfer, training, and system 
optimization.
• Partner closely with Sr. Director of Fundraising Strategy to align audience 
segmentation, messaging cadence, and participant communication strategy across 
all Walk, Endurance, and Create Your Own Fundraising programs.
• Collaborate with leadership to set and evaluate campaign performance metrics.

Email, SMS & CRM Management
• Conduct a comprehensive evaluation of Shatterproof’s current direct response 
ecosystem — including Salesforce Marketing Cloud architecture, segmentation 
strategy, vendor relationships, staffing, and campaign infrastructure identifying 
strengths, gaps, and opportunities for transformation.
• Develop and implement a strategic roadmap to modernize Shatterproof’s lifecycle 
marketing capabilities, ensuring Salesforce Marketing Cloud, SMS, paid media, and 
CRM systems operate as an integrated, scalable growth engine.
• Lead the strategic optimization and long-term evolution of Shatterproof’s 
Salesforce Marketing Cloud ecosystem, including segmentation architecture, 
automation strategy, data structure, and personalization capabilities to support 
scalable lifecycle marketing.
• Establish best practices for A/B testing, deliverability, and creative optimization.
• Collaborate with IT and Salesforce administrators to ensure CRM alignment and 
accurate donor tracking.
• Interface with cross-functional teams to manage the setup, optimization, and data 
integration of forms and landing pages built in Engaging Networks.
• Manage and optimize Shatterproof’s Tatango SMS platform, ensuring consistent 
segmentation strategy, and integration with SFMC for unified supporter 
experiences.
• Manage end-to-end P2P communication journeys within DonorDrive (in concert 
with IT team) and SFMC and integrate data flows with SFMC and Tatango.
• Oversee creation, scheduling, and testing of triggered emails, SMS messages, and 
push notifications within the Shatterproof Fundraising app to support participant 
recruitment, fundraising milestones, and day of event engagement.
• Manage Shatterproof’s grassroots communication platform, Quorum, including 
campaign setup, supporter communications, performance tracking, and 
optimization to drive advocacy engagement and measurable impact.

Paid Direct Response Social & Digital Fundraising
• Oversee paid media strategy and execution in collaboration with external partners
— across paid social, Google Ads, and the Google Ad Grant program — to ensure 
cohesive messaging, efficient spend, and measurable performance across 
acquisition and retention campaigns.
• Manage Shatterproof’s paid media agency, ensuring performance-based 
optimization and cross-channel consistency.
• Integrate paid social and digital ad performance into email/SMS reporting and 
testing to improve ROI.
• Partner with the creative team on messaging, targeting, and design that supports 
conversion goals.

Analytics & Reporting
• Own the reporting infrastructure for all direct response channels, providing 
leadership with monthly dashboards, trend analysis, and actionable insights 
including dedicated peer to peer participant journey performance.
• Translate audience insights, behavioral data, and campaign performance into 
actionable growth strategiesthat improve acquisition, retention, and lifetime donor 
value.
• Define segmentation models and donor journeys that maximize lifetime value and 
retention.
• Drive a test-and-learn culture — continuously improving based on data-driven 
insights.
• Provide regular insights based on campaign results, user behavior, and 
segmentation performance.